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New! Physiological Cleansers

January 21, 2010

A good skincare regime starts with proper cleansing with suitable products. Unfortunately, given our busy day-to-day schedules, many of us have neither the time nor expertise to understand our skin and to find products that are suitable.

See, facial cleansing should be an essential ritual: first thing in the morning and last thing before you sleep, even in the absence of make-up. Boring as it might be, this basic routine is indispensable for the balance of your skin.

Balance here refers to the pH level. A well-balanced skin should attain a pH level of about 5.5; only then it is considered healthy/physiological. That’s how the name of our cleansers came about.

If you have sensitive skin, then you should also know that every day, on our skin’s surface, sebum and impurities accumulate. If they are not regularly removed, they can oxidize with air and become factors that irritate your sensitive skin, causing it to be more vulnerable as well as react more quickly and severely to aggressions.

Hence, in order to prevent the oxidation process, gentle and regular cleansing is thus necessary – this is where La Roche-Posay’s Physiological Cleansing line comes in.

At the heart of our formulas, we have,

  • La Roche-Posay Thermal Spring Water.

Soothing, softening, anti-irritating and anti-free radical, it is the ideal partner for sensitive skin

  • Copolymers, stemming from eye drop formulation

Active cleansing ingredients used in formulations for use on the eyes. Non-ionic surfactants, stable and neutral, these active cleansing ingredients have very good tolerance – which respects sensitive skin.

In a nutshell, La Roche-Posay’s range of Physiological Cleansers uses minimal ingredients to achieve maximal effects.

Available in stores soon!

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